"They're A 10 But... The Card Game" emerged as a product conceived in the spring of 2022, fueled by my perpetual pursuit of creative challenges beyond the confines of my customary design and merchandising endeavors. As the creator, I assumed full responsibility for meticulously shaping every aspect of the game, from formulating the gameplay, crafting prompts and game cards, to designing the logo and packaging—overseeing its complete manufacturing process overseas.
The game enjoyed an enthusiastic initial response upon its initial release. However, it faced a premature retirement from e-commerce channels due to trademark conflicts with a major player in the industry, the "What Do You Meme" card game company. Regrettably, my trademark filing preceded theirs by only two months, and despite being the first to market, the resource disparity prevented a sustained presence against a multi-million dollar competitor.
Nonetheless, "They're A 10 But... The Card Game" stands as a testament to my commitment to quality and innovation, marking a significant milestone in my creative portfolio.