In a landmark collaboration between F4L Agency, the dynamic sports agency, and OTF, the renowned brand and record label helmed by Lil Durk, I undertook the pivotal role of crafting a logo that seamlessly fused the essence of both entities while preserving the iconic recognition of OTF.
At the epicenter of this project was the challenge to create a logo that not only reflected the collaborative spirit but also retained the distinct visual identity of OTF. In addition to this, my responsibility extended to curating a limited run of merchandise and generating graphic assets that would breathe life into the clothing line.
The outcome was more than just a logo; it was a visual narrative that marked a transformative moment for F4L. This collaboration ignited a partnership defined by culture-forward and focused designs, with a spotlight on meticulously crafted hoodies and t-shirts. This project serves as a testament to my ability to navigate the delicate balance of collaboration, producing designs that resonate with both OTF's legacy and F4L's commitment to cutting-edge sports culture.
