Collaborating with Instagram sensation Bob Menery, the voice-over maestro and creator behind the Ripper Magoo brand, presented a unique opportunity to breathe new life into a dormant merchandising venture. Having abstained from releases for several years, Bob and I, both Massachusetts natives, united in early 2023 to spearhead the re-launch of Ripper Magoo.
The project kicked off with an extensive collection of over 200 initial designs and garments, a creative wellspring from which we carefully curated a select few. These chosen designs were poised to resonate most profoundly within Bob's devoted community of followers, setting the stage for a triumphant return of the Ripper Magoo brand.
From the conceptualization phase to the final production, I oversaw the entire supply chain. This comprehensive role encompassed sourcing blank garments, coordinating with print houses and distribution chains, and managing the intricate backend operations of the e-commerce business. The result was not merely a merchandising endeavor but a strategic and seamless reinvigoration of Ripper Magoo, aligning it with the preferences of its unique audience.
