Stepping into the realm of Lunchbox, a distinguished medical cannabis dispensary in Arizona, I took the helm of a transformative project to create culture-forward and appealing merchandise for the brand. Charged with the task of going beyond the typical cannabis store identity, my mission was to build a brand that resonated with consumers and fostered a sense of pride.
The project commenced with collaborative idea sessions, aligning visions and expectations with the Lunchbox team. From these initial discussions, I embarked on the creative journey to craft merchandise that transcended the traditional boundaries of cannabis-related apparel. The goal was clear – to create a brand that customers not only embraced but proudly showcased through innovative and aesthetically pleasing merchandise.
The result was a collection that epitomized the ethos of Lunchbox – a fusion of contemporary appeal and forward-thinking design. Utilizing a diverse range of garment mediums and design techniques, the merchandise became a tangible expression of the brand's commitment to standing out in the cannabis industry. This project is a testament to my ability to create brand-forward merchandise that goes beyond the ordinary, resonating with a diverse consumer base.
