Presenting the most recent achievement from SSRI, the Rumination Racing Collection. As the visionary force behind this venture, it marks my inaugural foray into cut and sew design, pushing the boundaries of creativity and craftsmanship. The five-piece ensemble boasts a 460GSM French terry hoodie, long sleeve, wool varsity jacket, t-shirt, and French terry shorts, each meticulously crafted for a harmonious blend of style and comfort.
This collection took center stage with the company's rebrand, a pivotal moment in SSRI's evolution. The campaign lookbook unfolds with striking model photos captured at a racetrack, a deliberate nod to the collection's inspiration. An accompanying early 2000s-inspired short film delves into the essence of Rumination, offering a cinematic journey into the intersection of fashion and emotion.
Driven by a deeply personal narrative, the Rumination Racing Collection explores the intricacies of OCD and anxiety. NASAR-style graphics seamlessly weave together a narrative that goes beyond fashion, creating a symbiotic relationship between the garments and the emotions they represent. This collection is not just a showcase of style; it's a testament to the power of fashion to convey profound stories and ignite conversations.
