In my role at F4L Agency, I undertook the responsibility of crafting personal merchandise brands for a diverse roster of athletes, spanning from seasoned professionals to talented D1 college players. My approach commenced with establishing a profound connection with each athlete, delving into their thoughts and sentiments to shape the essence of their brand.
The design journey kicked off following these insightful conversations, culminating in a meticulously curated 25-30 page presentation featuring an array of designs and garments for the athlete's inaugural collection. This iterative process, refined through the completion of over 15 athlete brands, has evolved into a seamless and intuitive workflow. It stands as a pivotal component within my creative portfolio, showcasing not just my design prowess but my ability to translate individual narratives into compelling and authentic merchandise brands.
